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Video advertising is a simple, effective way to show your audience what you’re all about. Video is the next best thing to being there. It gives visitors an up close and personal look at your store or business and can help you connect on a more emotional level with potential customers.
Video advertising is used to promote your products and services. It communicates powerful messages through the use of visual imagery, sound, and motion.
Different Types of Video Advertising
In-stream video ads
In-stream video ads are the most common type of online video ad. They’re also the most effective.
In in-stream ads, a short ad plays before, during, or after another video that you’re watching on YouTube or another streaming platform (like Hulu or Netflix). You don’t have to click anything—you just wait until it’s over and the main content starts playing again.
These types of videos are great for getting your brand in front of potential customers because they can be viewed by people who would never have seen your product otherwise (or haven’t thought about buying it yet).
Out-stream video ads
Out-stream ads are a type of video ad that appears on the right side of the video player. They are usually 15 seconds long and can be up to 30 seconds long. These types of ads are usually skippable after 5 seconds, but they can also have an extended version that plays before the content begins, similar to a traditional TV commercial. Out-stream ads are good for branding and awareness campaigns because they allow you to get in front of your audience with your brand’s message while they’re already watching videos on YouTube or other platforms that stream videos online.
In-banner video ads
In-banner video ads are video ads that appear as banners on a website. They’re usually displayed in a player that is placed at the top or bottom of the browser window and is used for branding and awareness purposes.
In-banner video ads can be configured to play automatically or after users click on it, but advertisers tend to use them for branding purposes because they don’t require interaction from users like other types of video ads do.
Sponsored Video Ads
Sponsored content is a type of paid advertising that is embedded into the content of a website. It’s typically placed in the sidebar or footer on a page and consists of either text or images. Sponsored content can be created in-house by an advertiser or through an agency, but it’s most often made by an external marketing agency.
Video advertising has become the perfect medium to capture your audience’s attention. If you have ever been so impressed by a video ad that you had to add the product to your shopping cart, then you are as much of a part of this trend as anyone else. More and more companies are turning to video ads in order to increase their brand awareness, website traffic and sales. I can help you find out what makes video content so powerful and how it can transform your digital marketing strategy.
Video is the perfect way to show off your product in action, and there are a lot of different ways you can do it. For example, maybe you have an app that lets people measure their weight loss progress over time. In your video, you could show someone using the app on a daily basis and running through some of its features. Or maybe your company sells custom-made suits for men who want something better than off-the-rack suits but don’t want to pay thousands of dollars for bespoke clothing. You could create a video showing how the process works from start to finish—from choosing fabric options to receiving the finished product at home—and be sure that customers understand what they’re buying before they make a purchase decision.
Enhances Brand Presence
Brand presence and awareness are two of the most important aspects of video advertising. Video ads can help you build brand awareness, which is a key part of increasing sales for your business. When people see your ads, they’ll be more likely to remember your company’s name because it’s imprinted on their brain thanks to repetition and sound effects.
More Engagement Than Ever Before
The fact that people are more engaged with video than ever before is perhaps the most important reason why it’s so important. The data shows that video is more effective than any other type of content when it comes to communication. Video enables you to create content that is more personal, memorable and engaging, which means viewers are likely to stay on your page longer and share it with their friends or followers. You also have a better chance of getting people to watch the whole way through if you use compelling visuals instead of just words or images.
Video Increases Conversion Rate
Video is a great way to get people to take action. It can help create a sense of urgency, and it makes people feel like they know the company. Video can also make people feel like they are part of a community where they want to be involved in what you’re doing.
Video advertising is the most effective type of advertising in 2022
You may have heard that video ads are the most effective form of digital marketing in 2022. It’s true: over 300 hours of video are uploaded to YouTube every minute, and viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Benefits of Video Advertising
Video marketing is experiencing a surge in popularity. There are many reasons for this trend. For starters, today’s consumers are busy and on-the-go, meaning they have less time to read marketing material. Video is short, sweet, and to the point—and it can be used everywhere: email campaigns, social media posts, blog content and even landing pages.
Video advertising can boost purchases by 144%
Video advertising can increase purchases by 144%. That’s quite a lot! So, how does it work?
Video advertising provides a better user experience than traditional text and image ads. People are more likely to read an article about your product when they’re on their phone or tablet browsing Facebook than if you put it next to their search results. It’s also hard for people to concentrate when they’re seeing ads everywhere they look online—so having a clear message in your video is important. And if you have information that isn’t relevant for every customer? Show it only if someone clicks through so you won’t waste anyone’s time with irrelevant content!
It’s easy to combine images and motion graphics for enhanced messaging
Video is a versatile medium. You can do more with it than just record an image and sound. Combining video and imagery into a cohesive message adds power to your branding efforts.
- Video is easy to repurpose: You can take footage from one ad spot, edit it down to a shorter format for another platform or even use stills from the footage in different formats across social media channels.
- It’s engaging: The average human attention span has dropped from 12 seconds to 8 seconds since 2000—and that’s not even taking into account that people are consuming content on multiple devices at once! Video offers the ability to keep viewers engaged by providing interaction through movement, sound or text overlay (if you’re using an animated GIF).
The video promotes higher engagement and time on page
One of the biggest benefits of video advertising is that it promotes higher engagement and time on page. People are more likely to read an article if it has a video, and they spend more time on a page if there is a video. Videos allow people to get your message without having to read it, which makes them more effective at conveying information.
Videos are a great storytelling medium
One of the greatest benefits of video is its ability to tell stories. A well-crafted story can have an immediate and lasting impact on viewers, helping them remember key points and take action.
It’s no coincidence that many brands use storytelling as a key part of their marketing strategy: Stories are powerful because they evoke emotion in your audience, which helps them remember your message and respond to it in a more personal way.
There has been an explosive growth in video-sharing websites and apps
There has been explosive growth in video-sharing websites and mobile applications. The most popular of these are Facebook, YouTube, and Instagram (owned by Facebook) which account for more than 90% of all online videos.
This rapid rise of video sharing has been driven by a number of factors including:
- Attractive ad formats: Vastly improved ad formats such as pre-rolls, mid-rolls or even vertical video ads have helped drive views up exponentially over recent years. It’s also worth noting that almost every second ad served on Facebook is a video ad!
- Easy accessibility: Video consumption has become much more convenient thanks to faster internet speeds and better Wi-Fi connectivity making it possible for users to watch videos on their phones even when they’re on the move.
Video ads can help you reach more people
Video ads are a great way to reach more people online. They can be placed on a wide range of websites, social media platforms, mobile apps, and streaming services.
This can help you spread your message across wider audiences than traditional banners or text ads would allow.
Video ads can help your brand make a strong impression.
Video ads have a lot of benefits. They can help your brand make a strong impression on potential customers and engage with them in ways that other media can’t. Here are some of the most common benefits:
- Reach more people: Videos are viewed over 3 billion times each day by 250 million unique users, so they reach a lot more people than text or still images.
- Be more memorable: Video is the most engaging form of content, which makes it easier for viewers to remember you and your product when they’re ready to buy something new. For example, according to Google data from their YouTube Ads Leaderboard (April 2019), videos that contain subtitles are 21% more likely to be remembered compared with those without subtitles.”